Think & Learn Code-a-Pillar

By Fisher-Price


Inspiring Little Learners to Be Big Thinkers

As part of the Think & Learn line of educational toys by Fisher-Price, Code-a-Pillar is leading the way for preschoolers to learn the basics of computer coding.


By rearranging the body segments, Code-a-Pillar can be programed on a path that includes turns, straights, lights, and sounds. Kids can reconfigure the segments to make Code-a-Pillar reach targets they set up. This type of play encourages experimentation, problem solving, and strategy, going beyond the typical ABCs and 123s.


Zukun Plan worked with Fisher-Price to develop Code-a-Pillar from the ground-up and were influential in determining the direction and aesthetic of the Think & Learn line of products.

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