Kid Tough Electronics
By Fisher-Price
Kid Tough electronics are simple and playful products. Each product is inspired by an iconic form-factor: the handheld video camera and the karaoke machine.
The designs are simple and highly recognizable. This makes the products easy for young children to understand and use.
Combining soft and hard materials in a rugged yet playful aesthetic, these products build on the established and successful Kid Tough visual brand language.