High Bay LED

Big Ass Recognition

Building on a reputation for making the biggest commercial and residential fans available, Big Ass Fans developed an industrial light fixture with the same big approach. Big Ass Solutions has introduced their high-bay LED light, touting it as “the last light you’ll ever buy.”

Zukun Plan worked within manufacturing and engineering constraints set by Big Ass Light to develop practical styling that would enhance brand recognition. The design features a simple but extremely durable construction with an aluminum extrusion acting as both the chassis and the heat sink. The LEDs are built into a maintenance tray that slides out from the end for easy access.

Yellow accents and the use of black and bright aluminum create a visual style that is instantly recognizable as a Big Ass product.