Boomerang
The Drifting Machine
Power Wheels approached Zukun with a vision for a brand new product that departed from their typical vehicles. The Boomerang is a drifting machine. From first concepts to final design intent, the Boomerang embodied the thrill of drifting while also having the speed and off-road capabilities that kids love so much. Zukun focused on aggressive styling, realistic details, and bold colors to enhance the unique ride experience and appeal to a child’s sense of adventure. With dynamic tilting movement and dual motors, the Boomerang will keep kids outdoors and engaged for hours.
Client
Power Wheels
Services
Concept Ideation
Industrial Design
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