Evolve Pet Elite Cordless Vacuum
Do one thing and do it well.
Evolve doesn't try to be a tool that can do everything, but rather a tool that does one thing really well - which is vacuum floors.
The vision for Evolve has roots in the Hoover legacy while the exectuion is pioneering the brand's future. Zukun worked closely with the Industrial design leadership at Hoover to brainstorm, develop, refine and then implement their new VBL (Visual Brand Language) across a broad range of products. The Evolve Pet Elite cordless vacuum embodies this effort and is a benchmark for their ONEPWR battery line.
Client
Hoover
Services
Industrial Design
Visualization & Product Rendering
Visual Brand Language Development
Easy, Lightweight and Powerful
How do you make a good vacuum cleaner? - By getting the details right.
Its simple, but seldom accomplished.
Cordless cleaning enables the user to freely maneuver around obstacles, and a brushless motor keeps the cleaning powerful and surprisingly quiet. The fingertip controls improve the ergonomic experience and intuitive nature of operation, and the LEDs on the brush roll serve to both point out the problem areas and provide reassuring feedback of a job well done. The design is lightweight with a low center of gravity, making it light in the hand and able to stand up on its own. The understated graphite color scheme looks good enough to leave the vacuum out in the room, if needed. All these design considerations come together in a vacuum that is a real upgrade from the original—highly popular—embodiment.
Creating a recongnizable visual style that ties products together into a family helps consumers remember a brand. This positive response is a key part of the development of a strong brand language.
Zukun has helped many companies build a distinct visual style to bolster thier brand, and we're always eager to tackle the next challenge.
Check out Vertiv's design language project for another example.
See Also
